A and business

Серия книг «Зарубежная классика — читай в оригинале» — это бессмертные произведения великих мастеров пера, написанные ими на их родном языке и наречии. Книги из этой серии помогут читателю углубленно изучать иностранные языки, обогатят его внутренний мир и по-новому откроют произведения известных классиков.

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Make your LinkedIn account work for you and your business LinkedIn is not just another social media tool. It\'s the world\'s largest professional online network, with over 120 million users in over two hundred countries.

The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the «LinkedIn Jedi,» delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book: Advises readers how to spur effective network growth by projecting the right message online Demonstrates how to build and enhance readers\' online presence Shows readers how to seek targeted introductions to the connections that matter most Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

It\'s one of the toughest economies in years, but don\'t fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor\'s Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You\'ll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor\'s Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Don\'t just get your message out. ROAR it out! In this captivating parable, you\'ll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy.

Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family.

Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer\'s perspective, and adapt your message Acknowledge the buyer\'s special wants and needs Resolve the buyer\'s issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it\'s a little less scary once you know how to ROAR!.

NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons.

Under Smith’s leadership, the Falcons earned an 11–5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012. You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon—consultant to numerous college and professional teams—to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.

Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations. In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.

Whether it’s an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.

You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur.

Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real” job. In Never Get a «Real» Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the «real» job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.

s. methodology presented in Never Get a «Real» Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

The ultimate reference on compensation for small business owners Beyond 401(k)s for Small Business Owners presents strategies for reducing taxes, planning for your retirement, and rewarding high-performing employees. Expert advice from attorney and CPA Jean Sifleet will help small business owners maximize their own rewards and create an environment in which employees know that their hard work will mean a better future for themselves.

In clear, simple language this book helps you figure out what kind of plan you can afford, what your employees want, and what to do. Important tax and insurance issues are covered in detail and step-by-step guidance lets you design a compensation strategy that works for both you and your employees.

Case studies, sample plans, and helpful references make this book your one-stop source for complete coverage of alternatives, from cash bonus programs to employee stock option plans (ESOPs) and everything in between. With Beyond 401(k)s for Small Business Owners you\'ll have all the tools you need to: * Maximize owner benefits, reduce taxes, and enhance your retirement income * Use creative compensation to motivate your employees * Understand qualified and nonqualified plans * Address the unique issues of family businesses * Get the best deal on insurance and benefits for your company * Avoid expensive pitfalls * Measure your progress and keep your plan on track.

A new 25th anniversary update of the entrepreneur\'s bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run Stay in Business completely updates the bestselling classic for today\'s entrepreneur.

It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised.

Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you\'ll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers.

Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life.

Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success.

Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, «America\'s personal trainer,» he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV.

Now, in There\'s Always a Way, Tony reveals how he\'s used the hard knocks in his own life to develop unique selling strategies that make him a living brand. Tony explains how to use fears and insecurities to sharpen one\'s selling game and build self-confidence Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine Having grown his business in a tough market, Tony explains how to stand out in these down times There\'s Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win.

Read it and be motivated to make every sales opportunity into a formula for success.

Proven methods for building an online income stream You don\'t have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you\'re tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

A top coach teaches the sports-related skills and basics every women needs to succeed There are basics that every woman must have if she is to succeed in the corporate world, start and run her own business, or coach her own winning team. In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players. Playbook for Success is a plan to help make success a part of one\'s daily routine and teach women that success is not just a title or corner office, but an attitude, belief, and way of life. Teaches the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world Foreword by Basketball Hall of Famer and business legend Earvin «Magic» Johnson Playbook for Success gives you a unique and inspirational road map to compete and win in your life and career.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don\'t have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy.

When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.

Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer\'s advice, and you\'ll be able to do it yourself—and do it right.

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The how-to guide to building an adaptive, productive business environment Graham Winter, author of the best-selling Think One Team, brings you First Be Nimble: A Story about How to Adapt, Innovate and Perform in a Volatile Business World. This book addresses the challenge of how to equip businesses to adapt and thrive in an unpredictable and demanding economy.

Told in the form of a fable and illustrated with case studies and powerful tools, the book is designed to engage, inspire, and inform readers from all walks of business life. Helping leaders, teams, and whole organisations to bring their values to the frontline of the battle to be adaptive and productive, First Be Nimble shows readers how to align people and teams, collaborate and co-create with others, reduce resistance to change, boost trust, personal resilience, and performance, and prepare for the unique challenges of adaptive change.

Helps businesses adapt to today\'s environment, learn to innovate, and build a «one team\'» mentality Gives leaders the practical tools to facilitate change and foster the conversations that help people to learn and grow together Uses a unique, fable-style format, with inspirational examples, to bring key concepts to life While many business leaders are well versed in the importance of company values, they are often ignorant of how to bring them to life, and how to build an adaptive, high performing business. First Be Nimble is here to help.

Praise for Everything I Know About Business I Learned from My Mama «Not your typical success book by any means. It\'s laugh-out-loud funny, full of great stories and outstanding business ideas, and has real heart.

This is one I would spend my money on!» –Larry Winget, New York Times bestselling author of It\'s Called Work for a Reason! and star of the A E hit reality series Big Spender «Every now and then I find a book that is so inspiring I immediately start making a list of all the people I know who must have a copy. Everything I Know About Business I Learned from My Mama is one of those books.

» –Dan Miller, author of 48 Days to the Work You Love «This book is a great combination: both entertaining and educational. You\'ll get some terrific ideas and insights and have so much fun in the process, you might not even realize you\'re learning.

I recommend it.» –Mark Sanborn, author of The Fred Factor «This is one of those rare books that works on every level.

Knox is an absolute pleasure to read, his stories are joyfully engaging, and there\'s a business lesson on every page. I enthusiastically recommend that you get this book immediately.

Like me, you won\'t put it down until you\'ve reached the last page. Hey, Tim, write another one soon!» –Joe Calloway, author of Work Like You\'re Showing Off! «Think of this book as Jeff Foxworthy meets Donald Trump.

You get all of The Donald\'s wisdom dished up in some of the most hilarious business adventures ever described. Only Tim would learn a major business lesson from having his daddy try to electrocute him.

If it ain\'t fun, don\'t do it. By that advice, you should read this book.

It\'s an entrepreneur\'s gold mine nestled in a silly foam container.» –Jerry Newman, author of My Secret Life on the McJob.

Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire.

But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past.

As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For.

Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places.

Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering.

Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.

8 minutes a day is all it takes to open up a world of superior mental performance. Just as Tai Chi has been used for centuries to balance body and mind, Mind Chi will help you increase your mental energy and be more effective in everything you do.

And all you need is 8 minutes a day… Mind Chi is a powerful synthesis of thought and action based on the most recent research into how the brain works. By following the simple, daily exercises in this book, you will raise your mental performance to a level you never thought possible.

Discover: Sharper powers of concentration and information management Improved control over your attention span, memory, thoughts and feelings Fast and easy ways to reduce your stress and increase your confidence New positive habits, thoughts and mental resilience Fantastic energy levels, during and after your work day Plus: 50 Strategies for Success in Business Life «An eight minute daily dose of Mind Chi will improve vitality, reduce stress and allow us to see the many blessings of life more clearly.» –Stephen C.

If you\'re a working woman who wants to get ahead, S.K.

I.R.

T.S.

in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you\'re unmotivated and unsatisfied with your career.

A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women\'s power, choices, love, sex, money, and many other vital topics for working women.

Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women\'s choices are limited, you can\'t have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. «Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore.

A must-read for all women who want to increase their power and influence in the workplace—especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a \'work me\' and a \'home me.\'» —Joyce K.

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.

Praise for The Peebles Principles «Don Peebles is an example of what entrepreneurs are all about. In this engaging and witty book, Peebles shares insights from his own success in the world of high- powered real estate.

What makes this book different is Peebles doesn\'t just focus on the positive, he discusses the failures too–something every entrepreneur can expect in his journey to success. This book should be on every aspiring business- person\'s bookshelf to be read again and again.

» –Robert L. Johnson, Founder, BET and Owner, Charlotte Bobcats «The Peebles Principles provides a fun read and a bird\'s-eye view of the ever- changing world of a real estate entrepreneur.

It is a good gut check for would-be entrepreneurs to ask if they have what it takes.» –Dr.

Peter D. Linnemann, Albert Sussman Professor of Real Estate, Wharton School of Business, University of Pennsylvania «Wow! What magnificent inspiration The Peebles Principles is for anyone seeking to be involved in business.

The ground rules found in each chapter are absolute gems, and those alone make the book worth buying.» –Cathy Hughes, Founder and Chairperson, Radio One, Inc.

«This book is a brilliant example of entrepreneurship, creativity, and principles. Peebles walks you through many of his successful deals, from their inception to their completion.

Once you start the book you won\'t be able to put it down until you\'ve finished the last page.» –Dr.

Sanford L. Ziff, Founder and Chairman, Sunglass Hut International Inc.

In Pursuit of Passionate Purpose, self-help guru Theresa Szczurek reveals that the real key to a successful and happy life is in knowing what it is that you truly desire and pursuing it with determination. Based on the everyday wisdom of eighty successful people from all walks of life, along with the practical strategies she used to pursue her own passion, Szczurek presents a proven, step-by-step plan for effectively pursuing whatever your passionate purpose is. By emulating the six strategies/characteristics that almost all truly successful people share, you?ll discover who you really are, what you really want from life, and how to achieve it.

Get the communication skills you need for career success with this unique book. Preparing you for exams and beyond, the valuable content delves into the issues that you’ll face in corporate, retail, and remote support environments. The book offers more than fifty scenarios depicting typical workplace situations, possible responses-and appropriate solutions to guide you. With this approach, you’ll gain valuable insight into becoming a team player and learn strategies to communicate more effectively with coworkers and customers.

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It\'s Everyone\'s Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one\'s organization\'s fortunes.

The ideas in the book are based on the authors\' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S.

Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less.

Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial «victim» stage into the transformation stage.

It challenges us to: Examine how we\'ve become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on «how,» not «if» Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future.

A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

A twenty-first-century update to the modern business classic . .

. For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own special team of lawyers and accountants.

Written by leading business attorney Robert Klueger, this up-to-date guide now includes everything you need to know about recent tax law changes, as well as an entirely new chapter on limited liability companies. It answers all your critical questions, covering everything from the valuation of a business through the negotiation stages to closing the deal.

An essential guide to bringing lean to your business and your life The Lean Book of Leanprovides a succinct overview of the concepts of Lean, explains them in everyday terms, and shows how the general principles can be applied in any business or personal situation. Disengaging the concept of Lean from any particular industry or sector, this book brings Lean out of the factory to help you apply it anywhere, anytime.

You\'ll learn the major points and ideas along with practical tips and hints, and find additional insight in the illustrative examples. Lean is all about achieving the desired outcome with the minimum amount of fuss and effort, and this book practises what it preaches – concise enough to be read in a couple of sittings, it nonetheless delivers a wealth of information distilled into the essential bits you need to know.

The Lean Book of Lean discards unnecessary specialisation and minute detail, and gets to the point quickly, so you can get started right away. Understand the basic principles of lean Recognise lean behaviours that come naturally Study examples of lean practices, policies, behaviours, and operations Apply lean concepts to both your business and personal life Lean is about being agile, efficient, responsive, productive, and smart.

It applies to any and every aspect of life, from the factory floor to your morning routine. The Lean Book of Lean is the quick, smart guide to employing lean principles every day, so you can start doing more with less.

The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence.

Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens—being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress.

This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes.

This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.

Learn how to prepare for an on-camera appearance Tailor your presentation to on-camera demands Discover how the camera interprets wardrobe and body language Appear dynamic, confident, and engaged when the lens points your way The lens captures everything—the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence—even when you don\'t feel it.

On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.

The father of «open innovation» is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century.

Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers.

He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.

«Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey.

» —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management «I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry.

» —SCOTT COOK, founder and chairman of the executive committee, Intuit «Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues.

» —CLAYTON CHRISTENSEN, Robert Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator\'s Dilemma «To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented.

» —JAMES C. SPOHRER, director, IBM University Programs World-Wide «Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services.

» —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation «With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition.» —ALEX OSTERWALDER, author, Business Model Generation «Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation.

» —SIR TERRY LEAHY, chief executive, Tesco «Chesbrough shows how innovating openly with a services mindset can make you a market leader.» —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group.

An insightful look at how you can put net profit income at the forefront of your small to mid-sized business Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held, service-based business. Shows how to avoid the business model where all income is devoured by expenses, leaving a valuation that would not render any measurable sales revenue if the business should be sold Discusses how to create a company where actual profit generation is one of the primary goals Provides the steps necessary to create «true» profit Features coverage of rules of operation, visibility in the marketplace, marketing, cash flow, and management costs Demonstrating how measuring the results of change is vital and part of the ultimate, ongoing, profit-based solution, Six Steps to Creating Profit reveals how the before and after of each operational area is as important to evaluate as the intended change itself.

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Coaching has proven to be one of the most power and effective ways for leaders to develop and improve their performance. Yet working one-on-one with a coach is not always possible.

If you want the experience of masterful coaching, Your Coach (In a Book) provides a time-efficient and affordable solution. Based on the authors’ highly successful Masterful Coaching approach, Your Coach (In a Book) is designed to help you master your trickiest leadership, business, and career challenges.

Throughout, master-level coaches Robert Hargrove and Michel Renaud engage the reader in a “coaching conversation” about your most important goals, pivotal decisions, bothersome issues, and dilemmas. Your Coach (In A Book) simulates the experience of working with a personal coach.

drawing on thousands of hours of coaching conversations. It gives you the insights you need to set aspirational goals, master the corporate chessboard, and create new openings for action where you are stuck or ineffective.

Written by a team of business and finance experts, Starting Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services

Increase Profits, Be more Organized, attract a Higher Quality Quantity of Referrals, Run Your Business so That It Doesn\'t Run You, Take Your Business to the Next Level… With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. It helps every knowledge-for-profit professional to maximize your most valuable client relationships, and to develop a personalized business development plan to mine the untapped potential in your business.

Praise for the Pareto System, Featured in Breakthrough Business Development. «I am just beside myself on the results gathered so far from instituting the Pareto System.

I use an agenda for meetings now and have formulated a standard package given to new clients. Already I have sent out twenty thank-you cards to new referrals.

I even got a referral from a referral if that makes sense. Some clients didn\'t know that I was still expanding my business.

I am also finding advocates that I didn\'t classify as such. Opening twenty accounts in this short time span is amazing but already I have another ten leads in the pipeline.

You guys were right, it does work.» «We have been building client relationships for 45 years… Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships.

We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues.

Praise for The Power of an Hour «The master at getting what you want from others now tells us how to get what we want from ourselves! This is really a great book, and I recommend it highly-for you, for your team, and for your children.» -Bob Burg, author, Endless Referrals «If you want to make predictable, systematic change in your life or your business, buy this book.

Each chapter is a stand-alone system that results in powerful change . .

. fast.

» -David Hancock, The Entrepreneurial Publisher, CEO, Morgan James Publishing «Dave\'s methods helped me take my business from $0 to $10 million in sales.If you\'re a creative business owner who wants total focus and massive success, run, don\'t walk, and get this book!» -Stephanie Frank, author, The Accidental Millionaire «The Power of an Hour is a mighty powerful way to sort out your financesby first sorting out yourself!» -Mark Joyner, #1 bestselling author, The Irresistible Offer «The disease of the twenty-first century, no matter who you are or what you do,is Time Deficit Disorder.

Dave Lakhani offers a brilliant solution in this book.Get it and take the cure-you\'ll be surprised how much better you feel!» -David Garfinkel, author, Customers on Demand.

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today\'s businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes.

This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value.

Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren\'t tapping the power of CI to improve your decision making-you are missing a potent advantage.

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg.

As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world.

Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales.

Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website.

Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging.

This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1.

Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2.

Write: Shows you how to articulate your ideas into effective communication. 3.

Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia\'s largest corporate writing firm.

Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

The comprehensive, six-in-one package small business entrepreneurs can\'t afford to be without With more Canadians considering starting their own small businesses than ever before, there\'s never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers\' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Praise for THERE\'S A CUSTOMER BORN EVERY MINUTE «Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T.

Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.

» —Alan Abel, media hoaxer, author, consultantand lecturer on «Using Your Wits to Win» «If you\'re going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them \'rings of power\') and shows how you can apply them in a way that will open your eyes and stretch your imagination.

There\'s a lot of money-making and fun wisdom here.» —Joseph Sugarman, Chairman, BluBlocker Corporation «Finally someone does it!!! Joe Vitale reveals the REAL P.

T. Barnum! Vitale highlights the outrageously astute marketing of Barnum.

Barnum\'s driving belief certainly was that there IS a customer \'born\' every minute. You will glean a number of useful \'new\' marketing ideas that you can instantly use in your business.

And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!» —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion «I love this book.

If you\'d like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name.

He is much, much more, and Vitale tells his story with the can\'t-put-it-down passion and excitement he\'s become so well known for.» —Bill Harris, President, Centerpointe Research Institute.

Written by two attorneys who specialize in estate planning, this book clarifies all the issues involved in planning an estate and transferring wealth. It offers comprehensive estate planning guidelines, including creating a will, designating power of attorney, trusts, and life insurance, and includes up-to-date estate and inheritance tax information.

The essential guide to e-business security for managers and IT professionals Securing E-Business Systems provides business managers and executives with an overview of the components of an effective e-business infrastructure, the areas of greatest risk, and best practices safeguards. It outlines a security strategy that allows the identification of new vulnerabilities, assists in rapid safeguard deployment, and provides for continuous safeguard evaluation and modification.

The book thoroughly outlines a proactive and evolving security strategy and provides a methodology for ensuring that applications are designed with security in mind. It discusses emerging liabilities issues and includes security best practices, guidelines, and sample policies.

This is the bible of e-business security. Timothy Braithwaite (Columbus, MD) is Deputy Director of Information Assurance Programs for Titan Corporation.

He has managed data centers, software projects, systems planning, and budgeting organizations, and has extensive experience in project and acquisition management. He is also the author of Y2K Lessons Learned (Wiley: 0-471-37308-7).

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy.

With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever. Beyond that, budgets are on the chopping block and competition for business is tight.

In that environment, people often cut not just financial corners, but the ethical ones, too. There\'s a fine line between innocent perks and inappropriate gifts or kickbacks.

Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed.

And what you do personally can hurt you professionally. Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices.

Explains how to establish policies and codes of behavior, in the office and onsite at events. Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate.

Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse. Covers business etiquette in event planning crisis management situations.

Helps you to avoid putting yourself and your company at personal and professional risk. Features real-life examples and situations, and advice on how to handle them with poise and professionalism.

Includes a list of «Event Planning Do\'s and Don\'ts.» Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world\'s population, and is projected to grow by about 35 percent in the next 20 years.

If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.

4 percent of the world\'s total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

The flurry of M A deals announced in 2011, including AT T\'s agreement to acquire T-Mobile USA, ConAgra\'s proposed bid for Ralcorp, and eBay\'s acquisition of GSI Commerce, indicate that M A has returned, and is perhaps headed back to the levels seen before the financial crisis. Most firms of a certain size will turn to it in their search for growth, forcing almost all managers to face up to the challenge of integration at some point their career.

For many managers it is often their first, and only time and M A is high on the list of things that many managers hate. According to many studies, 50 to 75% M A transactions turn out to be a failure.

One of the main reasons for failure is late or wrong integration or bad integration management. There is a significant demand for more information on best practice in Post Merger Integration.

This book intends to equip those managers for the task… Danny Davis demonstrates how to handle the post-merger integration process and show how to restructure, consolidate, reduce costs, create efficiencies and perform M A, from smaller transactions to mega-mergers. The focus is on integration planning and delivery.

The book combines a general/strategic view with detailed information of how to actually conduct a Post Merger Integration via very practical tools and check lists that will prove essential in delivering change before, during and after transactions as well as to ensure their success.

Praise for Service-Oriented Architecture «This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider.

With this book, Marks and Bell demonstrate a unique ability to take the complex dynamics of SOA, and through an eloquent set of metaphors, models, and principles, provide an understandable and insightful how-to manual for both technical and business executives. This will become a required handbook for any organization implementing SOA.

» —Dan Bertrand, Enterprise Technology Officer EDS Fellow, EDS Corporation «A fundamental breakthrough in the business and technology perspectives of SOA-this book belongs in every software developer, architect, and IT executive library. Marks and Bell demonstrate a creative and practical approach to building complex, service-oriented systems.

I especially liked the hands-on perspective brought to multiple aspects of SOA. A must-have guide in the technology turbulence of the future.

» —Ariel Aloni, Chief Technology Officer, SunGard Data Management Solutions «This outstanding text gets straight to the heart of the matter, cutting through the hyperbole and discussing how to drive real business value through SOA. It will certainly impact my behavior, our governance models, and, subsequently, the successful business outcomes we derive as we continue to embrace SOA.

A must-read for battle-scarred SOA veterans and fledgling architects alike.» —Christopher Crowhurst, Vice President and Chief Architect, Thomson Learning «Too often, SOA has been perceived as \'all about the technology\'-standards, technology stacks, operational monitoring, and the like.

In this book, Marks and Bell expand beyond the technology to provide a refreshing business-driven perspective to SOA, connecting the dots between business requirements, architecture, and development and operations, and overlaying these perspectives with tried-and-true governance techniques to keep SOA initiatives on track. A must-read for those leading the charge to adopt SOA within their enterprise.

» —Brent Carlson, Chief Technology Officer, LogicLibrary and coauthor of San Francisco Design Patterns: Blueprints for Business Software «Marks and Bell have captured a wealth of practical experience and lessons learned in what has become the hottest topic in software development. In this book, they explain in detail what works and what does not, from procedural issues to technical challenges.

This book is an invaluable reference for organizations seeking the benefits of SOAs.» —Dr.

Jeffrey S. Poulin, System Architect, Lockheed Martin and author of Measuring Software Reuse: Principles, Practices, and Economic Models «One of the last things companies often consider when implementing a business solution such as SOA is the impact on people.

Marks and Bell provide an in-depth look at \'what has to change\' from a process standpoint to make any SOA implementation a success. A great read for those considering to embark on an enterprise SOA and looking for the right mix of people, process, and products.

» —Alan Himler, Vice President of Product Management and Marketing, LogicLibrary SOA is a complex topic and a complex organizational goal Service-Oriented Architecture: A Planning and Implementation Guide for Business and Technology shows you how to plan, implement, and achieve SOA value through its prescriptive approach, joining the business and strategic perspective to the technical and architectural perspective. Applicable to all industries, technology platforms, and operating environments, this innovative book provides you with the essential strateg.